Level: Beginner · Free.
SEO, or search engine optimisation, is the practice of making your website and content easier for search engines to find, understand and show to people searching for a topic. When someone searches for something related to your content, good SEO increases the chance that your page appears near the top of the results, where most clicks go.
SEO has three main parts. On-page SEO is what you control on the page itself: a clear title, helpful headings, and content that genuinely answers the searcher’s question. Technical SEO is about how your site works: pages that load quickly, work well on a phone, and are easy for search engines to crawl. Off-page SEO is about reputation: other trustworthy websites linking to your content because it is useful.
Start by choosing one topic and one search phrase someone might type to find it, then write the best, clearest answer you can. Use the phrase naturally in the title and in the first paragraph, and keep sentences short and easy to read. Avoid stuffing the same words in again and again: search engines reward pages that are genuinely helpful, not pages that repeat a keyword. Improvements take time to appear in search results, often weeks, so be patient and keep publishing helpful content.