Level: Beginner · Free. Facebook advertising lets you pay to show an advert to a defined audience on Facebook and Instagram. Unlike search advertising, where people are looking for something, Facebook adverts are shown to people based on their interests, behaviours and demographics, so the advert itself has to earn their attention and stop them […]
Read More →Level: Beginner · Free. Social media marketing is using social platforms to reach people, build trust and guide them towards a product, service or idea. Instead of paying for attention, you earn it by publishing content that your audience finds useful, entertaining or interesting, and you do it consistently, where the people you want to […]
Read More →Level: Beginner · Free. A search engine works in three stages: crawling, indexing and ranking. Crawling is when the search engine’s automated programs, called crawlers or spiders, travel the web by following links from page to page and reading what they find. Indexing is when the search engine stores and organises the information from those […]
Read More →Level: Beginner · Free. SEO, or search engine optimisation, is the practice of making your website and content easier for search engines to find, understand and show to people searching for a topic. When someone searches for something related to your content, good SEO increases the chance that your page appears near the top of […]
Read More →Level: Beginner · Free. Digital marketing is the practice of promoting products, services or ideas through digital channels such as search engines, social media, email and websites. Unlike traditional marketing, it lets you reach people who are already looking for what you offer, and measure what works. The main channels are search engine optimisation (SEO), […]
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