This learning path takes you from complete beginner to a working digital marketer, one skill at a time. It is built around the free Digital Marketing course in the Learning Center, so work through the steps in order and practise each skill before moving on. Income is never guaranteed, and results depend on consistency, practise and the market you are in.
Step 1: Learn the Basics of Digital Marketing. Start with the introductory lessons to understand the main channels: SEO, social media, email and paid advertising. Step 2: Choose Your First Channel. Pick the channel that suits you best and focus on it for a few weeks. Step 3: Practise with a Real Project. Create a simple website, blog or social page and try what you learned on it, so you gain real experience instead of only theory.
Step 4: Build a Simple Portfolio. Keep screenshots and links of your work, such as a blog post that ranks in search or a social page that grows. Step 5: Learn SEO and Social Media. Study the SEO and social media lessons in the course to deepen the two most useful skills. Step 6: Find Work or Clients. Use your portfolio to offer digital marketing help to small businesses, or apply for junior digital marketing roles.